YouTube is a wonderful website and it has been a great platform for video creators to showcase themselves to an audience. There are several video niches on YouTube now and we expect them to keep rising as the years go by. Whether you are on YouTube for business, information, or a friendly vlog, you will find tons of videos in all of these categories and then some. Growth Hacking is a term that means using strategies and tactics to grow your business. It was coined by Sean Ellis, to provide focus to the growing industry of marketers and you can use this to increase engagement on YouTube. You can also consider investing in the best sites to buy YouTube views to get a head start for your channel. This can help you stay ahead of your peers.
So if you are wondering how you should use growth hacking techniques to make it big on YouTube, you have come to the right place! We can provide you with a few tips to help you get started:
- CREATE SUBSCRIBER PERSONAS
These personas will factor in information about your audience like – age, gender, education, values, challenges, location, pain points, etc. These help you realize who your target audience is and you will be able to build your videos to cater to them specifically. At first, they will simply be aware of your presence online. Then it is up to you to make them buy your products or services.
- DESIGN CHANNEL FOR CONVERSIONS
Having a strategy for the conversion of your audience is the next important step. You need to understand what they are getting from you and what they expect of you – and work on a journey towards it. If you have a product or service you want to introduce down the line, concentrate on building loyalty. Your audience must get something of value from your videos if you want them to be your future customers.
- GET AN EMAIL LIST
Email marketing is the best way to gain regular access to your audience as well as build a stronger bond with them. You can send useful resources to their mail where they will be able to find it very quickly. It is also a very affordable option for everyone, as it doesn’t cost much to get into this. You can quickly increase engagement on YouTube as well when you are providing value in your emails and your subscribers will trust you more.
- USE FOMO TO YOUR BENEFIT
FOMO is something we all suffer from, so use it as a marketing strategy. Build urgency so that people sign up for your services or products sooner. Use lead magnets – these can be free resources you offer up or free tips and words of advice you give to people that can make you realize who can be persuaded more to buy your products. Show how much others are enjoying your products and how much they have benefited from them.
- MIX UP FREE AND PREMIUM
Don’t make all of your stuff premium services, you need to have a balance between free and premium resources. If you give valuable content on YouTube for free, chances are that your premium services will be received well. But if you act snobby and give nothing to them on your videos, your audience is not likely to spend any money on you. By mixing these up, you create a good personality for your brand and make your non-paying customers feel valued as well.
- RUN CONTESTS AND GIVEAWAYS
Run contests regularly and engage with your subscribers. This will make them want to like and comment on your videos so that they could win the giveaway. The prizes work as an incentive to increase engagement on YouTube and work well for all channels. This increases the enthusiasm of your subscribers and makes them feel like they can get something of value from it. Set strict contest rules so that there are no issues with it.
- USE SOCIAL MEDIA ADVERTISING
Social advertising doesn’t just have to be about online advertisements. Nowadays a lot of people collaborate hoping to increase their subscribers. You can invest in the best sites to buy YouTube subscribers or you can collaborate with top YouTubers in your niche to get more audience. You can also use paid ads to get the word of your channel out. Social advertising means a great deal today, with many people being influenced by the trend and captivated by everything they see on-screen.
Now you know how you can build a growth strategy for your YouTube channel. Without a doubt, you will find all these tips to be very useful and soon see magnificent results on your channel. YouTube is a wonderful platform in which you can showcase your skills and market your products if you are a great communicator. Getting your point across to the viewers is a talent in itself and you must use your skills to gain more traction for your channel. These tactics are sure to increase engagement on YouTube and you can always check out the best sites to buy YouTube subscribers to get a small boost for your channel whenever things are dry and dull.
So go on and implement the strategies we have mentioned to keep growing your online presence!